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Getting People to Talk: An Ethnography Primer

A video by Gabriel Biller and Kristy Scovel at The IIT Institute of Design, a graduate school of design dedicated to advancing the methods and practice of human-centered innovation.

A video by Gabriel Biller and Kristy Scovel at The IIT Institute of Design, a graduate school of design dedicated to advancing the methods and practice of human-centered innovation.

In the spring of 2008, they talked to professors, experts, and students about the process of interviewing the users of “a truly universal article of clothing” – denim jeans.

The result is this video full of statements and examples about interviewing practice. Agree or disagree with all of it, but not a bad primer for those of us who like talking to people about their lives.

Watch the video here

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